By now, you may already be familiar with the foundation of keyword research to search engine optimize your company’s website. Still, if you truly want to get a leg up on your competition, it really pays to take it one step further and use PPC for your keyword research.

PPC As A Reality Check

PPC, or pay per click, advertising allows you to create ad campaigns that will… Continue reading

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid search traffic).

1. Peek inside the minds of searchers
Often we as marketers… Continue reading

There have been many discussions about what part of site optimization has the greatest effect on rankings. In the forums at SEO.com and other various forums, I have seen multiple threads about what elements have the most weight in the algorithm. Many people say that the title tag has the most weight, and I do agree that the title tag has the most weight out of the various elements of… Continue reading

Keyword research is a critical part of an SEO campaign and is a decisive factor in whether or not the campaign will succeed. It is important that it is done at the very beginning and is not rushed. After all, the goal is to not only rank well for many search terms but to also rank well for the most-targeted, highest-converting search terms. If you follow these tips then you… Continue reading

Keyword research is a basic but very important task for website optimization. I’m not going to cover all the ins and outs of keyword research in this post; but I’m hoping that after reading it, you’ll have a better understanding of how to do your keyword research more effectively.

A Common Mistake in Keyword Research

A common mistake people make when conducting keyword research is they keep the list too… Continue reading

I suggested to spy on your competition for keyword ideas. Well, today I want to delve a little further into that topic, and give you some techniques and tools for doing just that.

Learning from your competition is one of the best ways to get keyword suggestions. One of the great things about marketing online, is your competition is right in front of you, and can’t hide everything they’re… Continue reading

[ad#ad-300x250]It’s an epic battle of biblical proportions in the blogosphere.

The search engine optimization camp says keywords are the most important aspect of a blog post title.

How else will you rank high in the results and get clicks by searchers, they say, if the right keywords are missing from the title? And right or wrong, don’t even try to get an article republished out of an article… Continue reading